LOS ANGELES, CA - FEBRUARY 20: Jay-Z (L) and singer Beyonce Knowles speak during the 2011 NBA All-Star game at Staples Center on February 20, 2011 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Noel Vasquez/Getty Images)
Remember when J-Lo and A-Rod challenged their friends and fans to go Sugar Free and Carb Free for 10 days?
Beyonce and Jay-Z just took it to the next level by challenging their fans to GO VEGAN in exchange for FREE CONCERT TICKETS FOR LIFE.
Yep. You read that right. One fan will get free tickets to every Beyonce and/or Jay-Z show FOR LIFE for changing their lifestyle...