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A Harris Poll released in 2018 has put Taco Bell as the best Mexican restaurant in the United States following a survey of over 77,000 customers.
The Harris Poll EquiTrend study assessed over 3,000 brands in more than 300 categories. The study revealed the strongest brands in three categories: familiarity, quality and purchase consideration.
The Harris Poll is one of the longest-running public opinion surveys in the U.S.
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