Zac Brown Band performed at Fenway Park on Sunday night and surprised everyone in the crowd with a free cruise for two aboard Margaritaville at Sea’s new Beachcomber ship. That’s more than 37,000 fans.
The giveaway is valued at more than $40 million and it’s the largest surprise audience gift in live entertainment history. Zac has a partnership with the cruise line, and co-designed the live music venue on the Beachcomber.