Here's What Americans Are Buying Most for Their July 4th Cookouts

The report that unveils everything we love to indulge in at Fourth of July cookouts

What is a must for you to have on the 4th of July?

Instacart’s Flavors of the Fourth report is a timely examination of data from the seven days leading up to July 4, 2023, compared against the same period in 2022. This not only gives us a snapshot of what’s trending at summer cookouts but also hints at emerging trends in both the food and beverage categories more broadly — as well as which trends are on their way out.

The 10 items showing the most notable surge (or “increase in item share”) during the week leading up to July 4 are as follows:

1. Yellow Corn (+380%)

2. Charcoal (+222%)

3. Potato Salad (+177%)

4. Baby Back Ribs (+170%)

5. Hot Dog Buns (+163%)

6. Canned Baked Beans (+163%)

7. Bratwurst (+152%)

8. Frozen Beef Burgers (+140%)

9. Watermelons (+139%)

10. Beef Patties (+126%)

If you’re taken aback by the surge in popularity of something as simple as corn, it’s important to remember that this isn’t a list of the most popular items overall, but rather the items that experience a significant spike in popularity around July 4. For instance, hot dogs might not be on the list because Americans purchase them at a reliably steady clip — holiday or no holiday.

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