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What is a must for you to have on the 4th of July?
Instacart’s Flavors of the Fourth report is a timely examination of data from the seven days leading up to July 4, 2023, compared against the same period in 2022. This not only gives us a snapshot of what’s trending at summer cookouts but also hints at emerging trends in both the food and beverage categories more broadly — as well as which trends are on their way out.
The 10 items showing the most notable surge (or “increase in item share”) during the week leading up to July 4 are as follows:
1. Yellow Corn (+380%)
2. Charcoal (+222%)
3. Potato Salad (+177%)
4. Baby Back Ribs (+170%)
5. Hot Dog Buns (+163%)
6. Canned Baked Beans (+163%)
7. Bratwurst (+152%)
8. Frozen Beef Burgers (+140%)
9. Watermelons (+139%)
10. Beef Patties (+126%)
If you’re taken aback by the surge in popularity of something as simple as corn, it’s important to remember that this isn’t a list of the most popular items overall, but rather the items that experience a significant spike in popularity around July 4. For instance, hot dogs might not be on the list because Americans purchase them at a reliably steady clip — holiday or no holiday.
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